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留学paper代写范文-国际商务交际中的模糊语言

来源:网络整理 发布日期:2019-06-28 15:53 阅读: 作者:HotEssay 字数:7925字
文章导读:下面HotEssay小编为大家整理一篇留学paper代写范文-Fuzzy language in international business communication,供大家参考学习,这篇论文讨论了国际商务交际中的模糊语言。模糊语言是语言本身具有的特点之一,并广泛应用于人们的言语交际中。国际商务交际是一种特殊的言语交际,模糊语言也大量存在于其中,并且模糊语言在此具有独特的语用功能。 以下为 Paper代写 范文全文,由HotEssay浩天论...
  下面HotEssay小编为大家整理一篇留学paper代写范文-Fuzzy language in international business communication,供大家参考学习,这篇论文讨论了国际商务交际中的模糊语言。模糊语言是语言本身具有的特点之一,并广泛应用于人们的言语交际中。国际商务交际是一种特殊的言语交际,模糊语言也大量存在于其中,并且模糊语言在此具有独特的语用功能。
 
  以下为Paper代写范文全文,由HotEssay浩天论文网整理发布,供大家参考阅读学习之用,如有Paper代写需要,请联系网站客服。
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  In 1957,the famous English linguist Jones became aware of the ambiguous nature of language."The fact that we all use imprecise,vague,undefinable terms and principles in our speech and writing does not prevent us from using words that are very useful,"he said."people generally understand each other despite using imprecise expressions and undefinable terms."
  1957年,著名的英语语言学家琼斯意识到语言的模糊性。”他说:“事实上,在我们的演讲和写作中,我们都使用了不精确、含糊、无法确定的术语和原则,这并不妨碍我们使用非常有用的词语。”人们通常互相理解,尽管使用了不精确的表达和不可确定的术语。”
 
  Business language is the application of human language in business,so it also has the characteristics of"fuzzy"and"precise".One of the important features of business English is accuracy,that is to ensure that in the writing of business letters and contracts,or business negotiations and other business communication process avoid using ambiguous or ambiguous language,so as not to cause inconvenience and misunderstanding in business activities.However,in practical business communication,there is ambiguity in business language.Business language is sometimes intentionally"vague"in order to achieve some pragmatic purposes,so as to promote the realization of business purposes and smooth business activities.
  商务语言是人类语言在商务中的应用,具有“模糊”和“精确”的特点。商务英语的一个重要特点是准确性,即在书写商务信函和合同、或商务谈判等商务沟通过程中避免使用含糊不清或模棱两可的语言,以免造成不便和误解。在商业活动中。然而,在实际的商务交流中,商务语言存在歧义。商务语言有时故意“含糊不清”,以达到一些务实的目的,从而促进商务目的的实现和商务活动的顺利进行。
 
  The basic principles of traditional linguistics require clear and correct language expression.However,due to the unclear boundary of objective entity,people have different perspectives or lack of comprehensive understanding of things,which leads to the inconsistency of language use,thus making the vague language form an inevitable existence.Soviet linguist serba said:"in language,it is clear that only the extreme situation.The phenomenon of transition is in its origin,that is,the speaker's consciousness is originally drifting.It is these vague and vacillating phenomena that deserve more attention from linguists."Unfortunately,these ideas about linguistic ambiguity did not attract much attention at the time.For a long time,fuzzy language has not been given due attention.In 1965,Chad,an American cybernetics expert,put forward the famous fuzzy theory and created a new scientific thinking method,which aroused the general attention of the linguistic circle,and fuzzy linguistics came into being.The research of fuzzy language in China started in the late 1970s.The introduction of fuzzy language by professor wu tieping marks the birth of fuzzy linguistics in China.
  传统语言学的基本原理要求语言表达清晰、正确。然而,由于客观实体的界限不清,人们对事物有不同的看法或缺乏全面的理解,导致语言使用的不一致,使模糊语言形式成为必然存在。苏联语言学家塞尔巴说:“在语言上,很明显只有极端的情况。过渡现象的产生,即说话人的意识最初是漂移的。正是这些模糊和摇摆不定的现象值得语言学家们更多地关注,“不幸的是,这些关于语言歧义的观点在当时并没有引起太多的关注。长期以来,模糊语言一直没有得到应有的重视。1965年,美国控制论专家乍得提出了著名的模糊理论,创造了一种新的科学思维方法,引起了语言学界的普遍关注,模糊语言学应运而生。中国模糊语言的研究始于20世纪70年代末,吴铁平教授引入模糊语言标志着模糊语言学在中国的诞生。
 
  International business communication is a special kind of verbal communication,and fuzzy language also exists in it.And fuzzy language has its unique pragmatic function.In the following part,the pragmatic functions of fuzzy language are discussed by taking some common language in business communication as examples.
  国际商务交际是一种特殊的语言交际,其中也存在着模糊语言。模糊语言具有独特的语用功能。下面以商业交际中常用语言为例,讨论了模糊语言的语用功能。
 
  American philosopher grice in 1967 in a series of lectures at Harvard University,points out that in the process of communication,in order to ensure the smooth progress of the session,speak both parties must abide by some basic principle,namely"cooperative principle",the implementation of the cooperative principle and put forward the judgment or the four principles,they are:quantity standards,quality standards,the principles and methods.Quality guidelines call for an effort to make the information provided authentic,not to say what is known to be false,and not to say what is lacking sufficient evidence.The use of fuzzy language in business English exactly follows this principle.Sometimes it is more accurate to use vague language in English.Such as:
  美国哲学家格里斯1967年在哈佛大学的一系列讲座中指出,在交流过程中,为了保证会议的顺利进行,双方必须遵循一些基本原则,即“合作原则”,即合作原则的实施,并提出判断。或者四个原则,它们是:数量标准、质量标准、原则和方法。质量方针要求努力使所提供的信息真实,不说已知的虚假信息,不说缺乏充分证据的信息。模糊语言在商务英语中的运用正是遵循这一原则。有时在英语中使用模糊的语言更为准确。例如:
 
  In general,our quotation is In compliance with the current market level
 
  Generally speaking,we would allow discount for large and regular orders.
 
  "In general"and"generally speaking"are two kinds of variable vague restrictive language,which imply the speaker's views.As for the situation,degree,scope and boundary that are consistent with"in general"or"generally speaking",they are both general and vague.But with these hedges,they become more precise,gentler,and therefore more acceptable and understandable.
 
  These leather products do not seem to be made of good quality.
 
  Seem,translated into Chinese,is a vague verb meaning to state a fact without being entirely sure of it.Using this kind of vague verb in international business English can make us have an objective and correct understanding of market conditions and product quality.
 
  In order to speak more euphemistic and polite,it is quite necessary to use the words with ambiguous meaning properly in verbal communication.
 
  For your information,we have received a crowd of inquiries from many other buyers in other districts and expect to close business at something near our level.
 
  This is a strategy where the seller politely refuses to bargain with the buyer.The seller does not want to say anything about the buyer's bargaining,nor does he defend his offer.It merely used phrases such as"many other buyers"and"at something near our level"to suggest that it was unwilling to bargain over the price.At the same time,some expressions in business English,such as"for your information","for your reference"and"information indicates that"also show strong ambiguity.Although they do not specify the exact source of the information,they communicate their meaning to each other very strategically,so as to achieve the purpose that they want to say but do not want to say.
 
  In a certain language environment,fuzzy language can enhance the appearance of business articles,commercial advertisements or business negotiations with the characteristics of image humor.
 
  "Ask for More"
 
  This is"More"brand cigarette advertising,the commercial advertising use"More"pun meaning,"More"and cigarette name"More"together,humorous humor,played a good promotional role.
 
  In daily communication,people often use vague language to communicate their communication intention,which is influenced by subjective factors such as topic and context.Such hedges increase the flexibility of communication.The flexibility of international business English can be enhanced by the use of fuzzy language for the benefit of business according to market changes.Such as:
 
  We shall do our best to make shipment as soon as possible.
 
  "Do our best,""do our best,""do our best,""do our best,""do our best,""do our best,""do our best,"and"do our best."The flexible use of vague words,such as undefiniteness and lack of time limit,makes them win the initiative in time.Meanwhile,the sincere tone makes the other side feel that they are willing to cooperate with each other and can accept it psychologically,thus enhancing the confidence of both the buyer and the seller in cooperation.
 
  To sum up,fuzzy language is widely used,which is a common and important phenomenon in language communication.Through the above analysis,it can be seen that fuzzy language has a unique pragmatic function in business English.Although fuzzy language is vague on the surface,it actually shows its accuracy,euphemism,vividness and flexibility.Therefore,we should pay attention to the use and research of fuzzy language in the future.

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